排名 | 品牌 | 品牌价值 (亿美元) | 一年价值变动(%) | 品牌营收 (亿美元) |
1 | 苹果/Apple | 1453 | 17% | 1823 |
2 | 微软/Microsoft | 693 | 10% | 933 |
3 | 谷歌/Google | 656 | 16% | 618 |
4 | 可口可乐/Coca-Cola | 560 | 0% | 231 |
5 | IBM | 498 | 4% | 928 |
6 | 麦当劳/McDonald's | 395 | -1% | 878 |
7 | 三星/Samsung | 379 | 8% | 1878 |
8 | 丰田/Toyota | 378 | 21% | 1711 |
9 | 通用电气/General Electric | 375 | 1% | 1291 |
10 | 365 | 54% | 121 | |
11 | 迪士尼/Disney | 346 | 26% | 264 |
12 | 美国电话电报/AT&T | 291 | 17% | 1324 |
13 | 亚马逊/Amazon.com | 281 | 32% | 875 |
14 | 路易威登/Louis Vuitton | 281 | -6% | 101 |
15 | 思科/Cisco | 276 | -2% | 481 |
16 | 宝马/BMW | 275 | -5% | 835 |
17 | 甲骨文/Oracle | 268 | 4% | 388 |
18 | 耐克/NIKE | 263 | 19% | 283 |
19 | 英特尔/Intel | 258 | -8% | 559 |
20 | 沃尔玛/Wal-Mart | 247 | 6% | 3130 |
21 | 威瑞森/Verizon | 245 | 14% | 1271 |
22 | 美国运通/American Express | 234 | 13% | 360 |
23 | 本田/Honda | 226 | -3% | 1013 |
24 | 梅赛德斯-奔驰/Mercedes-Benz | 225 | -5% | 1066 |
25 | 百威/Budweiser | 223 | 4% | 102 |
26 | 吉列/Gillette | 204 | 7% | 79 |
27 | 万宝路/Marlboro | 197 | 13% | 0 |
28 | 思爱普/SAP | 196 | -5% | 211 |
29 | 百事/Pepsi | 190 | 0% | 126 |
30 | 维萨/Visa | 188 | 17% | 127 |
31 | 雀巢咖啡/Nescafe | 173 | -3% | 98 |
32 | 娱乐与体育节目电视网/ESPN | 162 | 10% | 109 |
33 | H&M | 153 | -9% | 212 |
34 | 欧莱雅/L'Oréal | 148 | -11% | 106 |
35 | 惠普/Hewlett-Packard | 147 | 3% | 1115 |
36 | 汇丰/HSBC | 144 | -6% | 912 |
37 | 家得宝/Home Depot | 130 | 10% | 832 |
38 | 菲多利/Frito-Lay | 131 | 8% | 117 |
39 | 奥迪/Audi | 128 | 1% | 632 |
40 | 联合包裹运送服务/UPS | 125 | 13% | 583 |
41 | 福特/Ford | 125 | 13% | 1393 |
42 | 古驰/Gucci | 124 | -1% | 45 |
43 | 雀巢咖啡/Nestle | 122 | 1% | 103 |
44 | 埃森哲/Accenture | 120 | 14% | 328 |
45 | 宜家/IKEA | 118 | -5% | 374 |
46 | 西门子/Siemens | 116 | -11% | 916 |
47 | 富国银行/Wells Fargo | 114 | 13% | 884 |
48 | 福克斯/Fox | 113 | 5% | 133 |
49 | 帮宝适/Pampers | 111 | 8% | 107 |
50 | Ebay | 110 | 21% | 76 |
51 | 爱马仕/Hermès | 106 | -2% | 53 |
52 | 星巴克/Starbucks | 105 | 21% | 160 |
53 | 万事达/MasterCard | 104 | 19% | 95 |
54 | 达能/Danone | 96 | -13% | 127 |
55 | 卡地亚/Cartier | 96 | 14% | 65 |
56 | 摩根大通/J.P. Morgan | 95 | 2% | 467 |
57 | 卡特彼勒/Caterpillar | 94 | 7% | 552 |
58 | 飒拉/Zara | 94 | -7% | 148 |
59 | 凯洛格/Kellogg's | 93 | 12% | 69 |
60 | 卡夫/Kraft | 92 | 4% | 71 |
61 | 高露洁/Colgate | 90 | 7% | 40 |
62 | 雪佛兰/Chevrolet | 90 | 4% | 777 |
63 | 寇驰/Coach | 86 | -3% | 45 |
64 | 现代/Hyundai | 84 | 7% | 528 |
65 | 劳力士/Rolex | 83 | 8% | 46 |
66 | 雷克萨斯/Lexus | 80 | 4% | 180 |
67 | 大众/Volkswagen | 80 | -10% | 1395 |
68 | 汤森路透/Thomson Reuters | 78 | -11% | 70 |
69 | 桑坦德银行/Santander | 76 | 12% | 526 |
70 | 美国迪尔/John Deere | 76 | 6% | 361 |
71 | 大通银行/Chase | 74 | 14% | 513 |
72 | 美国银行/Bank of America | 73 | -1% | 768 |
73 | 佳能/Canon | 73 | -10% | 0 |
74 | 普拉达/Prada | 73 | -9% | 37 |
75 | 日产/Nissan | 73 | -10% | 966 |
76 | 红牛/Red Bull | 72 | -5% | 65 |
77 | 飞利浦/Philips | 71 | -1% | 273 |
78 | 保时捷/Porsche | 70 | 10% | 219 |
79 | 索尼/Sony | 69 | 21% | 636 |
80 | 联邦快递/FedEx | 69 | 5% | 472 |
81 | 花旗银行/Citi | 69 | 16% | 906 |
82 | 波音/Boeing | 69 | 15% | 908 |
83 | 阿迪达斯/Adidas | 68 | -14% | 149 |
84 | 赛百味/Subway | 68 | 3% | 198 |
85 | 香奈儿/Chanel | 68 | -4% | 54 |
86 | 加拿大皇家银行/RBC | 67 | 2% | 366 |
87 | 安联/Allianz | 66 | -6% | 1316 |
88 | 高盛/Goldman Sachs | 66 | 8% | 401 |
89 | 拉夫・劳伦/Ralph Lauren | 66 | -1% | 71 |
90 | 喜力/Heineken | 66 | -3% | 60 |
91 | 埃克森美孚/Exxon Mobil | 65 | -5% | 3648 |
92 | 塔吉特/Target | 64 | 13% | 726 |
93 | 松下/Panasonic | 63 | 17% | 706 |
94 | 好时/Hershey | 63 | 10% | 46 |
95 | 乐高/LEGO | 62 | 0% | 49 |
96 | 兰蔻/Lancome | 62 | -2% | 45 |
97 | 起亚汽车/KIA Motors | 62 | -11% | 429 |
98 | 雪碧/Sprite | 62 | 2% | 37 |
99 | MTV全球音乐电视台/MTV | 62 | 6% | 34 |
100 | 雅诗兰黛/Estee Lauder | 61 | 4% | 45 |